The seemingly unnecessary design elements are actually relevant and meaningful, as they represent the sharp beak of a hawk and thus create a perfect visual harmony with the bird emblem.

As for its logo, after the name of the team was set, the emblem was redesigned six times to get its modern and stylish look the whole world knows today.

The initial logo for the club was designed in 1946 and featured a light turquoise basketball with black details and lettering.

The name of the club was written in the middle of the ball, executed in a traditional bold serif font, which looked strict and confident.

The badge with the flying hawk holding a basketball was executed in the original turquoise and black color palette, though if on the first logo black was only for thin lines and letters, here it became more prevailing.

The new emblem depicted a flying hawk with its wings spread to the sides, holding a basketball.

There was no lettering on that version, and the color palette was switched to black and cream, almost monochrome.

It was a caricature of a bird wearing a teams uniform and holding a basketball.

The new red and white color palette made the image look passionate and fun, and the bold sans-serif inscription under the bird added stability and professionalism.

For the first year, the previous emblem was used as an official one, though it was executed in a monochrome palette with the contours strengthened and emboldened.

Now it was running with the ball and looked powerful and determined.

There were two possible versions of the logo color palette white image with the wordmark, contoured in blue and Ted, or the bold red bird in a white teams jersey, with the brown basketball.

It was a modern and laconic badge in green and blue, with the circular emblem on the left from a two-leveled wordmark.

The emblem featured a green background with the blue hawks head, facing right.

As for the inscription, it was written in blue capitals of a custom sans-serif typeface with wide rounded contours of the letters.

It was a red minimalist badge with the hawks profile in a circular frame.

The drawing was executed in bold sleek lines and complemented by a delicate yet also bold title case inscription under it.

The wordmark was executed in an elegant serif font and added a professional touch to a stylish icon.

The red flying hawk was drawn very detailed, and had its claws on a brown basketball, elongated and sharp.

The logo was executed in an intense red, yellow, and brown color palette, and had a bold red wordmark placed above it.

The wordmark was also rewritten, and the new strict and board typeface made the whole image look professional and elegant.

The contoured red birds head is now enclosed in a bold red frame with a double white and red outline and the stylish capitalized inscription around its perimeter.

Now the red is two shades darker, and this created a stronger contrast between the background and white elements on it.

Atlanta Hawks Logo